There are very few industries as competitive as personal injury when it comes to online marketing. If you want to stay ahead of your competition then you really need to up your game. The search engines like Google make it harder every year to secure that coveted first spot making digital marketing for personal injury attorneys even harder. Let’s look at what you can do to improve your online presence.
Get Reviews from Past Clients
Almost 70% or potential clients that are looking for your services are going to check your reviews. Your reputation needs to be zealously guarded, it can make or break your practice. Reviews make potential clients feel safe in their decision to hire you for their legal needs. Reviews need to be posted on not just your website but on Google, Yelp, Facebook and some of the law specific web directories like Avvo. Include a link to leave a review in your signature and on some of your client correspondence.
Fix Your Website
An ugly or out of date website just isn’t good enough anymore. A well designed site helps turn visitors into paying clients so work with a web design team to get it right. You need to have all of the elements in place like easy navigation, quick load times and responsive.
Content is King
Having fresh updated content on your site can do wonders for your rankings. You want your site to be a resource for visitors not just an advertisement for your business. Creating blog posts around your specialty can help position you as an expert, make sure that you offer blog posts with practical advice or answer some of the frequently asked questions that you hear from your clients.
High Authority Backlinks
Backlinks are like a vote of confidence from another site indicating that your site provides valuable information that people should be interested in. Relevant backlinks from a high authority site can help boost your search rankings. Good backlinks don’t come easy and there a lot of spammy ones that you will want to avoid. Convincing a site owner to give you a link means you first have to connect with them and convince them that you have good content to offer.
Your website is one of the biggest assets in your practice’s arsenal. A properly optimized website that ranks well can turn into a profit generating machine. It can bring in new clients and position you as the go to firm in your practice area.